Facebook Groups now helps nonprofits raise money during events. This new feature allows group organizers to add fundraisers directly to event pages. Nonprofits can collect donations while building community around activities.
(Facebook Groups Adds Event Fundraising Feature for Nonprofits)
Organizers pick a nonprofit when creating an event. They set a fundraising goal. Attendees see the fundraiser option on the event page. They can donate without leaving Facebook.
This tool simplifies donation collection. Nonprofits often struggle with fundraising logistics. This feature handles the payment process. Facebook sends funds to the nonprofit directly. The nonprofit receives the donation amount minus a small processing fee.
Facebook sees Groups as vital for community support. Many nonprofits already use Groups to connect with supporters. Adding fundraising to events makes sense. It combines community action with financial help.
“Groups are where people rally around causes they care about,” said a Facebook spokesperson. “This feature lets them support nonprofits directly during events. It makes giving easier.”
The feature is available now. Group admins globally can use it. Eligible nonprofits must be registered with Facebook’s fundraising tools. This expands Facebook’s existing charitable giving options. Users already donate billions through birthday fundraisers and donate buttons.
Facebook provided this example. A local animal shelter hosts a virtual adoption event. The group admin adds a fundraiser. Group members can donate while learning about pets needing homes. This integrates fundraising into the group’s activity.
(Facebook Groups Adds Event Fundraising Feature for Nonprofits)
Facebook continues developing tools for nonprofits. The goal is supporting organizations that build community. Making fundraising simpler is part of that effort. Nonprofits need reliable ways to gather resources. This event feature offers another option.
