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Day: June 5, 2025

Biology

Sound Design Principles: Why Are Some Videos More Brainwashing?

CITY, STATE, MONTH DAY, YEAR – Recent discussions among media experts highlight how sound design shapes the impact of videos. Some content appears to stick in viewers’ minds longer. Researchers now explore why certain videos feel more persuasive or even “brainwashing.” (Sound Design Principles: Why Are Some Videos More Brainwashing?) Sound design involves layering audio […]

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Chemicals&Materials

Polycarboxylate Ether (PCE) Powder: Revolutionizing High-Performance Concrete through Advanced Water Reducing Technology

Intro to PCE Powder: The Third Generation of Superplasticizers Reshaping Modern Concrete Polycarboxylate ether (PCE) powder has become a transformative water lowering representative in the concrete industry, using remarkable performance over typical lignosulfonates and sulfonated melamine formaldehyde (SMF)-based admixtures. As a third-generation superplasticizer, PCE enables dramatic decreases in water-to-cement ratios while maintaining superb workability, leading […]

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