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Biology

Sony Product Word-of-Mouth: The Importance of User Recommendations

Sony Recognizes Power of User Recommendations in Product Success. Positive word-of-mouth from real users is now vital for Sony product marketing. People trust friends and family more than ads. Hearing good things makes others want to buy Sony products too. This trust is hard for companies to build alone. (Sony Product Word-of-Mouth: The Importance of […]

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