Finally redesigning the logo, Microsoft is geared up for a complete new approach to its technological considerations. The new corporate logo was released earlier last week and it’s the first time the company has marked a change since February 1987 when only the second version of its operating system Windows was being worked upon. Let’s see how the world’s largest software maker will be able to influence people, technological products and critics with this brand new look.
The redesign includes the same red, blue, yellow and green colors in the flag but rather than the traditional curvy, moving template there are straight square boxes. The name is now in a lighter and straight font, called Segoe that replaced the italic bold type used in the old design.
The whole purpose of this change is the reflection of fresh thinking and updated perspective towards technology which has changed a lot since last decade, with more importance now being given to its real time interaction with humans, for instances smartphones and tablets. Computing has shifted to hand held devices and that’s why, the new Windows 8 has also been developed to work upon touch devices and other gadgets.
Windows 8, scheduled for release in late October has been engineered to include a lot of features which makes this interaction (cloud integration, displaying apps in a mosaic of tiles, upgraded office suite 13) robust and more user-friendly. With the same aim, revamping the logo was just the need of the hour.
Jeff Hansen, the company’s general manager of brand strategy, wrote in a blog post, “The new logo ushers in one of the most significant waves of product launches in Microsoft’s history. That’s why the new logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, font and colors.”
Coming over to the mixed reactions over the new image, some people are of opinion that the latest logo of the company, fifth in the line is way too boring whereas some people really liked the simple square design.
Sagi Haviv, who designed logos for the Library of Congress and Armani Exchange comments that the new logo doesn’t distinguish itself. By simply choosing four colored squares, Microsoft missed a great opportunity, he further added. Though, the main logo didn’t impress Haviv, the Windows 8 pane left a mark on the designer who says the windows 8 logo does not seem familiar and it stays with you.
Branding blogger Armin Vit had an opposite take and he maintained that Microsoft got its redesign just right. He praised the new logo in his blog but gave mixed reaction for Windows 8 pane.