Microsoft had just stunned the Internet after unveiling their Surface tablet last week. Microsoft announced that these devices would be made and branded by the famously hardware-free software company. That made people wonder whether Microsoft would be thinking of doing the forthcoming Windows Phone 8 handsets.
Information Week had just confirmed in an interview with Windows Phone senior marketing manager Greg Sullivan, that Microsoft has no plans of building phone for Windows Phone 8. “We have a strong ecosystem of partners that we are very satisfied with,” said Sullivan suggesting that Microsoft do not need to move into phone hardware manufacturing as a result of that ecosystem. He made it clear that they are contented with their partners. The announcement will no doubt come as a relief to Microsoft’s hardware partners. In case you are wondering who their partners might be, then it’s HTC, Samsung, Huawei, and most notably Nokia. The Finnish phone maker had their partnership with Microsoft making Windows 7 handsets last year.
Microsoft has worked hard enough on building Windows Phone relationships. It is not a surprise to see it not leaving their mobile hardware partners behind. However, Microsoft claimed “what our software could do would require us to push hardware, sometimes where our partners hadn’t envisioned,” which called these relationships into a question.
Not because Microsoft said it’s not making their own phone means that they will never do it. Prior to its launch, Microsoft managed to keep the Surface wrapped up very tightly. It is evident that can still pull off some clever stunts and gets its own handset business.
Windows Phone 8 is a big deal for Microsoft when it launches. This could help build a tighter relationship between their Surface tablets and desktop PCs. “We’ve based the next release of Windows Phone on the rock-solid technology core of Windows 8,” said Joe Belfiore, Head of Windows Phone. The company claimed that with Windows Phone 8, there will be more than just skin deep similarities between the new OS and Windows 8. Building a phone is a far different proposal to building a tablet.