With Google Wallet, now it will be possible to buy micro web content. The concept is about micropayments, where the user can purchase individual articles ranging from $0.25 to $0.99. The project anticipated this week is rolling on the support being provided by Google. Though it had been in talks for sometime but never got the desired attention, so now with the big head is looking over, it’s time to start fresh.
The company posted the details in its RSS feed. “Users love free content, and so we expect that advertising will remain the most effective monetization model for most content on the Web,” as stated in the post. “However we know that there is more great content that creators could bring to the Web if they had an effective way to sell individual articles that users can find with search.” The whole project is viewed as an experiment by Google which aims to help content writers integrate good quality content on web.
Also, to encourage customers, Google provides the option of “instant refund”. People who do not like the article can get the refund within 30 minutes of their purchase. Once users buy a page, they will own it forever. To lure users, publishers can create long previews of their content, with the rest being opaque. Even if people do not buy the content, the publishers can get credit for the ads which are run alongside. And it will as simple as clicking the wallet button on the page for the Wallet users, so no complicated navigation on interfaces.
For the time being, just a handful of partners are joined in but soon, many content management systems will be collaborated. Pearson and Oxford University Press will be posting a huge number of reference articles. Websites like GigaOm and Motley Fool seems also interested in selling its content using Wallet.