Have you been ignoring the power of images in generating traffic to your website? If yes, it’s a time for a U-turn. The pages well equipped with relevant and optimized images are ranked higher in the organic Google search than pages with no images. Here’s how you can proceed to the process of optimization of images and hence increase your search traffic.
• Alt Tag Description: This description helps the search engines identify the title, content or subject of your image. Moreover, an alt tag helps a user know the content of the image if he is not able to view it or if the browser doesn’t support the image. Use simple English and yet be descriptive. Also include your keywords effectively. If the image has a certain model/product number, do append it in the description.
• Use Sitemaps and Search Spiders: Build a sitemap and submit it to Google webmaster tools and other prominent search engines. With no picture now left un-indexed in their databases, the ranking of your pages will improve deliberately as they search the pages. There are a variety of XML image sitemap plugins available, create yours and submit them. Do perform a check on the Google image search after you submit the sitemaps. If done correctly, your images should appear in the search.
• Author Identification: The thumbnails of the author which are displayed along with articles and posts can also help improve the click through rate of your page considerably. Just an addition of attribute rel= “author” with the Google plus profile link or other search engine’s link can result in remarkable changes.
• Image Size: This being a major drawback in the optimization of images. Most of the people end up putting images of very high resolution or very large size which takes up a high amount of bandwidth to load the page and hence lower and unsatisfied visitors. The key is to keep the size of the image as small as possible. Use the technique of compression before you publish your image online. Second, keep the file format as JPG since it’s supported by all the browsers and can be easily compressed. Enhance the quality of the image by using Photoshop or other tools like Gimp but keep the size low.
• Image File Name: Meaningful names of the images can help the search engines associate your image to certain keywords. Use non-generic descriptive and short names instead of going for something absurd like “92794.jpg”. Also, go for watermarking your images.