Google Plus Photos is adding facial recognition technology that will let users be tagged automatically in their photos. To pre-empt privacy concerns, google has made the feature opt-in, said by an lead engineering working on the Google Plus Photos team.
For the feature to get start on, the user must turn on the new “Find My Face” feature in the Google+ settings Then, Google+ prompts friends and other contacts to tag the user’s face whenever it appears in photos. The feature gives the user control over which tags are accepted or rejected. Google did not respond to our request for further details.
Following the FaceBook’s Footsteps
Earlier this year, Facebook implemented similar facial recognition-photo tagging technology, albeit with much weaker controls at the time. It is semi-automated the photo-tagging process as Google+ is doing, but users had to get opt out of the process.
Beyond the Social Networking
Other than photo – Tagging in social networks – which, of course, is a huge audience – it is difficult to see this technology might have other applications, at least in the medium term.
“I think companies such as HP and apple are watching how consumers use it very closely to see if they want to invest any more in it than they already have Realistic, though, the technology is still in its infancy, so it is hard to say. For many consumers, it is nothing more than a novelty.”
Advertising would be the most likely commercial use, he said – and in fact, there are instances of this type of technology already being used in ad campaigns. For example, “smart” digital billboards can recognize gender and age and use that data to display relevant adds to people passing by.
For starters, there is the issue of privacy. Then there is the fact that marketing and advertising budgets have been trimmed lean, and there is not much room for experimental technologies.