Google Acquired Snapseed to Keep Pace with Facebook’s Instagram

To keep pace with Facebook’s growing domination in the area of photo editing and sharing, Google has also made its much awaited move. Announcing the acquisition of Nik Software, the developer of the popular app Snapseed for helping the user edit photo and video content and efficiently share it, Google is trying all it can to stand along Facebook’s Instagram.

San Diego, California-based Nik Software which was established in 1995 made digital imaging software for desktop and mobile applications for various devices. Their app Snapseed lets users edit photos, add filters and share them on the networking sites or via email. Although the financial terms and conditions of the deal were not revealed, Google is having real expectations with the latest project. As Vic Gundotra, Google’s senior vice president of Engineering, writes in a Google+ post announcing the acquisition, “Today I’m excited to welcome Nik Software to the Google family! We want to help our users create photos they absolutely love, and in our experience Nik does this better than anyone.”


The Nik team also speaks high of the deal. “We’ve always aspired to share our passion for photography with everyone, and with Google’s support we hope to be able to help many millions more people create awesome pictures,” the Nik Software team wrote in a blog post Monday.

Priced at $4.99, Snapseed is more expensive than majority of the iPhone apps but in 2011, Apple had announced it as the top iPad app of the year whereas the title for the iPhone app of the year went to the Facebook acquired app Instagram. Still emerging to reach the popularity scale of that of Instagram, the app has managed to gather its own interest among photo devotees. The iPhone app had almost 9 million according to stats of June, about a year after the launch.

Currently the app is available for iOS devices and Mac and Windows computers. The team is working simultaneously on an Android version, to be deployed soon.

To edit a photo, just drag and drop the image on the app icon or simply use the option open from File. There are two columns for enhancements and adjustments which can be performed on the desired picture. Clicking on the thumbnail presents the settings for that effect. After selecting the required effect, you can then adjust using the global adjust sliders. Once satisfied, you can apply the changes or cancel to leave the image as it is. There is also an option to revert to the original picture anytime between the editing. Sharing alternatives can be looked up in the menu bar.


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