Aegis Group plc has announced that it has acquired Communicate 2, a performance marketing and search agency in India. According to sources, the transaction is estimated to be around $10 million (Rs 55 crore).
Ashish Bhasin, chairman India and chief executive officer, South East Asia, Aegis Media, said, “We are very happy to welcome Communicate 2, led by Vivek Bhargava, to the Aegis Media family. Communicate 2 is India’s pioneering search and performance marketing agency and Vivek is a well known guru in this field. I believe that search will be the fastest growing part of our industry for the foreseeable future and as part of the iProspect network, Communicate 2 will continue to be the undisputed leader in this area. I have also invited Vivek to join the Aegis Media India executive council and look forward to seeing iProspectCommunicate 2 going from strength to strength.”
Established by Vivek Bhargavain 1997, C2’s clients includes Tata Consultancy Services, Cleartrip, ICICI Lombard and HDFC Bank, and international businesses, including Travelocity, Aviva Insurance and American Express. C2 has offices in Mumbai, Delhi and Pune and employs over 130 employees.
Vivek Bhargava, Managing Director & CEO at Communicate2 also posted on facebook wall “the start of a new exciting journey with a new partnership, happy to join one of the world’s largest Search Marketing Firms of the world”
Communicate 2 is a specialist performance marketing agency which focuses on search marketing, digital strategy consulting, social media and digital content production. Originally established in 1997, Communicate 2’s client list includes Tata Consultancy Services, Cleartrip, ICICI Lombard and HDFC Bank, and international businesses, including Travelocity, Aviva Insurance and American Express. Communicate 2 has offices in Mumbai, Delhi and Pune and employs over 130 employees.